The two look unrelated. They are not. Both are a stranger deciding whether to trust you with something that matters: a budget, or a child's next three years. Both go wrong in the same way — somebody promises a number early and then spends a year defending it.
About
Two kinds of work,
one office.
Campaigns and software for businesses. Counselling, guidance and admissions for students and parents. Both out of the same office in Navi Mumbai.
The honest version
Why both, in one place
People ask often enough that it belongs on the page.
The practical answer is duller. Digital pays the bills every month. Counselling is seasonal, slow, and the half we would not give up.
Commercial terms
How we bill
Scope in writing before work starts
What is included and what is not, agreed before anybody begins.
Media spend on your own card
The money for ads is yours, in your accounts. It never passes through us.
Fee separate from spend
We are never paid more for spending more of your budget.
Counselling quoted per cycle
The whole admission cycle, not per phone call and not per meeting.
Sign-off before extra work
Anything outside the scope is asked about before it is done.
One invoice, no surprises
The bill matches the scope, or we asked you first. There is no third case.
Refusals
What we will not do
Every line here is something a client has already been sold by somebody else. That is why it is in writing.
Bought followers or reviews
Engagement from accounts that are not people. It flatters a report and sells nothing.
Ad accounts held in our name
If you leave, you should leave with your data and your history intact.
Impression-only reporting
Numbers built on views when the thing you sell is measured in orders.
A guaranteed position on Google
Nobody can sell that. Anybody who does is selling something else.
A guaranteed admission
The college decides, not us. We will tell a family what the odds look like and never more than that.
Steering a student for commission
No course goes on a shortlist because of what a college pays for a referral.
Start with the call. It costs nothing and usually settles it.
All four reach us. Use whichever suits you — we sort out inside who picks it up.
Written enquiries answered the same working day
No call queue, no ticket number